Wednesday, November 3, 2010

Fourth, direct marketing success

 Fourth, direct marketing success

no doubt that direct marketing is a new revolution is the future trend of business development, is the ordinary people to learn business, the best opportunity to start from scratch. However, we see the market today, many of the company, many people engaged in direct marketing, but truly does not have much success, why? Separate ways on the market, However, the final analysis, this is a manifestation of market immaturity. In fact, the direct marketing 70 years (1939, Carl Rehnborg Nutrilite company was established, marking the birth of direct marketing industry), has become the law of the success of the industry, mature countries have showed us that, like dreams in the industry, understand the essential elements of success in the industry is essential. Of course, you may not fully agree with our point of view, but if you really want to be successful in this industry, hope you can adopt an open attitude, seriously consider the following questions:

First, choose a trustworthy and reliable direct selling company

so I often compared this to the people business, You do not have relations, this is my business, your work. 2, respectively, each of us 500 million investment, making us win, lose, lose with us. 3, there is a cooperation, I invested in a million, by the I am responsible for product development, production, logistics and distribution, brand building, etc., you do not need to invest in the expansion of the market you are responsible, we co-operate, how much, how much you do, how to do what you want, of course, if you are a little do, you do not. Which do you prefer cooperation?

Yes, this is a cooperative business, you can Direct sales in China more than ten years, there have been numerous companies, including 98 approved 41 years and now ratified by more than 20, can be more than 10 years operating in China have a few? Made money-and-run but are numerous. Countless people dream of success to be deceived. And I have a dozen have the I say The importance of direct selling companies is evident.

So how choose the right direct marketing companies? Market, there are various proposals and views can be summarized as the most typical Us to analyze:

(a) the system does not make money (

on the

1, I believe we all recognized that: any bonus system designed for direct selling companies have people make money. Otherwise, the company can not grow (mainly relies on direct sales company marketing personnel to promote the market), the key is not a system make does not make money, but you can create a steady development of the team getting the money.

, of course, all of his bonus distribution system is different. But the name of For example a company that Beneficial to the marketing of products, total system, the construction team, favorable return to zero (not one by one discussed here.) If you want to earn promotion to get rich, it is recommended not to engage in this industry, direct sales a little bit of common sense knows, the industry is the key to team building.

2, if only from this perspective to examine the number of bonus ratio, what is a good high? Or lower the better? Even without taking into account national laws and regulations (state regulations, the proportion of direct selling companies a bonus for the offense if more than 30%), the proportion of 50% if the above will result in products have no market, there is no duplication of consumption; contrast ratio is too low it did not earn money is appropriate in proportion.

3, you will not only be considered from the figures, but also consider the following factors, which the market and your income will have a greater relationship. Such as: products, reputation, product range and repeat usage. For example: Suppose you build a stable team of 100 people, if the swing machine company, has a great influence at that time and market, and was legal), because almost no repeat sales, 100 swing machine, breaking off working out how much money can be counted, then the bonus ratio is high disposable. If you work is Amway Corporation, about 20 million annual income is also more than a conservative, although the proportion of Amway's money well-being as cool high, the key is the market and repeat sales. More to the point, when the team is no longer the rapid development, even temporarily stop the development (of any state, enterprises, the team will have a level, how high proportion of the bonus, you not only do not make any money, or even the team will subsequently collapse. Conversely, if the Amway company, you will not have much impact. Amway in China has several self-rectification, including one nearly three years without recruiting new sales staff, still had no effect on market development.

(b) of the opportunity of

In this regard, we discuss two issues:

1, if you are The new company says that your company I ask you: your team can retain the If you and everyone

2, of course, I do not deny that most people are direct marketing as the finally led to someone actually made money. If you also want to make, there must be some direct sales and direct sales network of relationships (that you have a wide range of direct selling companies like to do new friends) Otherwise, you must consider carefully.

If someone says: In fact, the same reason. If you know a little marketing sense should know that determines your success is not a company as old as the key to the company, the team's (I will later specifically mentioned in the article), it was called In fact, the If only for products, change the system, for the company, the new is not necessarily

sense if you want to do direct sales, operating a business, I suggest you choose a reliable, strong, law-abiding, pay attention to commitment, continuing operations in the global top five, there more than 10 years experience in the company (if this company is a novice in the direct sales, plus you the novice, what is the probability of success? In the final analysis, or You know, direct marketing is not a get rich quick business.)

(c) of the National of

This is a difficult topic, because some enterprises, the use of some great people's patriotism, not to become a traitor talk about (Oh).

First, let me give an example: I was in Shandong, and I invested in a company, if your home is in Hebei, you want me to companies based in Shandong, or your home. Is not your hometown, your hometown so as to increase employment opportunities, increased tax revenue, and if my product is sold nationwide, is not a stranger to help you home I make money? Therefore, we regard the state and local governments to attract foreign investment as an important work to do. Do not want to let other people make cheap, and he is difficult to develop, known as called In the world of global economic integration, and only win-win and common development is the last word.

Secondly, the call for national boss Of course, not to say that foreign countries is good, and which country is not the key, the key is the company's corporate culture.

on the national theory, I do not want to talk too much, I suggest you read a book, Rest will make you more rational rather than a narrow understanding of this topic.

We believe: Select more than effort, how to make the right choice, which is based on your current market environment, supply companies, systems, team and leaders to understand, more critical is your position:

1, if you want to earn a little extra income:

recommendation: selection of high reputation, there are companies in developed markets.

2, if you want to create passive income through the industry (pipe income):

recommendation: Choose your practical, the strength in the global top five companies. Choose a look at you as talent to develop the system, a core competence of the team, and his steadfast efforts to pay.

3, if you want to make money fast:

Recommendation: Do not choose this industry because it is not a

Second, there is a mature program of continuing education support system

as the industry gradually matures, more and more people realize the importance of the system. How to identify the advantages and disadvantages of a support system depends on three key factors: the mode of operation, mode of operation and added value.

mode of operation: 80 years, people to supply and marketing cooperatives, department stores to buy necessities, and now you will go to the supermarket, supermarkets to buy the same thing. Elimination is not a commodity, but outdated mode of operation.

mode of operation: is the business willing to adopt franchising as a business form. People spend 300 million, 800 million to join Not to buy hamburgers, French fries, but the mode of operation to be copied.

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