Wednesday, February 9, 2011

Design Notes, a North American students (transfer) - Haitao's blog - the focus of blog

 Surely some people have seen it, but I Links Come here, I hope to help people level. <> A student design notes <> learn first to recognize that the design is the design is not art. I This is the beginning not to distinguish between the concept of design in the first class can be hard on a big. design is communication, is to convey, but art is expression, is the creation. This is not to say that there are no performance component design, but art is not to say do not care about communication. but both put emphasis on these two there is a large difference. feel of the design is not done, to consider various factors, to find the most short-tailed bird of expression, should translate their own feelings into the general public can understand the effective visual language. <> a design decision is often the quality of the work of its details, such as the choice of fonts, graphics, the structure, the color differences and so on. These subtle differences (nuance) in the expression Works as a whole plays a significant role. No matter how good a design idea, if the production of rough, it will lose the charm. Also, if we ask your attention to these details and their implications,'ll probably find some new inspiration and direction. <> study design from the beginning, the teacher continued to emphasize change (variation) important. to do a job, we never go looking for it specifically so-called right answer, but try to to sort out their own ideas, as expressed in different ways, from re-exploration, continue to let one idea to another idea of his own. This can expand our imagination and see different possibilities. While the final results is important, but the process is more important. This exploration process can not be replaced by anything. Today the teacher mentioned variation (changes) and alternative (replacement) differences, I feel very important. change is to find an expression of the same way the various manifestations of method, but replacing it is to find another way. For example, right, music notation, sheet music, musical instruments are different variations of music expression, and replacing the expression of musical atmosphere may include prompt color well-known musicians. Sometimes, if an idea seems to always do well, maybe the idea of finding a replacement, and if the idea of finding the right words, we should look at what it can change the expression to be answers to the most short-tailed bird design. the boundaries of change and replacement is often not clear, but if you have a concept about it, or will some help. <> I think the study design and do the design has the advantage that will be exposed to many different areas. as we have the job title, including pollution, urban change, jazz advocacy, future trends in building, water issues and so on. often make our own select a point in the title, and then make a persuasive visual works. in order to express their own point of view, you must first collect a lot of relevant information on the subject have a certain level of understanding. finished product can be abstract expression, but the ideas must be tangible, evidence-based. Many people think that the design is to make beautiful things on the computer, in fact, not like that. We designed a study in most of the time around to look for information, research, and digest them, and then try to find their place, and they want to express concept. do not fully understand a problem, it is impossible to effectively express it. If you even do not know what he wanted, no matter how good-looking finished product is a white one, because it does not clear the contents of the . Through the last several semesters, I increased research capacity, but also to re-understand the meaning of design. <> Do you know the designer's best friend is? are cameras and photocopiers. they will not do the design small tools and toys. gallery of images is limited. fear is entirely appropriate because there are no gallery images, so I had to compromise a general, had a very good idea that can not play to the most short-tailed bird. as long as opportunities, the best images are taken with their own. often out of camera it is also a great entertainment. that the copier it? too many people underestimate its value. dead Siban Ban to copy the file copier is just the most basic functions. We can copy Plane things, three-dimensional things, the things put together. You can zoom in, zoom out. can overlap repeatedly printed in the same piece of paper. You can move inside the side edge of the object copy, it will come to the unintended effect of a number of unique Oh. copier in out of something it usually has a special quality, good use, you can make the design work to add brilliance. computer course is also our friend. but you do not pay attention a little, it might become a bad friend. we are too dependent on computers the. sometimes even think about it will be a key result, because it is too convenient. But these automated functions are often let us miss the opportunity to explore, often driven by technology come to the finished product lacks features . the computer should not be the answer, it is with cameras, copiers the same is only a tool. It can help us save a lot of trouble to make the effect of other places usually do, but something made out of the computer is not necessarily good . Pull down the Tools menu in photoshop, be sure to think about it, this is my only choice? <> day in the television to see a pop singer, singing on stage, while waved toward the following, while running to go, the lyrics of space where everyone is busy with the greeting, is also not seriously sing. I suddenly felt the difference between him and the strength of the singer who just like a self-righteous designers and professional designers to the same. The former is only looking to express themselves, The latter is expressed in the focus on certain things. Sometimes, to an ordinary thing, such as the MTR schedule, or magazine articles page, the design is too beautiful, too prominent, too different but will lose its basic functions . that the rest of the flower take along take along more things that influence people to read the real content, just songs I never remember, like icon. <> a teacher once say to me, I suddenly understood the design a lot. He told me I was driven to do something is an image (image driven), rather than thinking of driving (idea driven) of the. then I would like to put together in photoshop some images in the Sui Dynasty, feel looks cool, that add a title to become a work. but the teacher saw that these are just some piece of the image, you do not enter any meaning to them, so others will not make sense. To go beyond this level, work must Thought priority, the image should obey and support your ideas, not just individual decorations. <> This is an interesting metaphor: the text alignment design (typography) should be like glass. it should correctly reflect the personality and characteristics of the text , but at the same time people should be transparent enough to see through. If the shape of the font or text itself says, than the text to be also strongly expressed more than words, this design choice is equal to their locked himself up. <> ; on the poster. Basically, the poster (poster) There are two types, 1) data providers (informative), 2) convince the boot (persuasive). data provider type of bills to help visitors obtain the necessary knowledge. the best in a unique way, such as the use of image or metaphor to make the information easy to understand bills in easy to remember. persuade the guide is to challenge the audience to something in a certain direction on the concept of bias, can also use the information provided to achieve this objective. Poster is a unique things, it gives you a very large area and space to play, but many people often do not use this advantage, but also by the idea of book cover design to design posters, so the final finished product will look like a magnified book covers, posters should have lost their vitality. Generally speaking, there are three posters read into the level. long-distance, it should have certain features attracted you, in the distance, you should be able to understand this poster is about what, very close, then should be able to read the other details. poster has its own unique mission, hold good, play is unlimited. <> dug out the first day of work when the draft study design, think that time really is nothing at all. In retrospect, this year learned the most important two points. A. for each design concept has its own language. style should not be just a rigid beautiful appearance, but should be used to express ideas. Some people prefer digital effects, so that made everything look like, what makes this habit of the original features of numbness, loss of representation and meaning, a purely decorative stuff. I've always thought that good design has a specific way so-called, like cool, very fine lines, fuzzy text, etc. In fact, if these things have no practical use, then abuse them but will reduced quality of your work. II. Everyone has a different good, this makes colorful designs. face a design problem, to consider the best play to find their own solutions. and what must be the most Well, not sloppy. Sometimes, some thought to the most suitable for the performance of image synthesis, but if their confidence and ability do not like, do a convincing, why do not they can find another expression of the idea. As students, we often thought to tell the teacher you want to do on it, beginners often designed for students holding a scribbled manuscript said, , followed by a whirlwind of color and special effects cool ... . design is not just an idea of the issue, but also a production problem. effective combination of both, in order to obtain good works. <> are busy these two days to complete the final printed product, you can paste to show the board. I really had to give myself, I do not know how many times have done, or the board will cut crooked, the surface soil, is more stupid, but again little fingers cut off ... our class a small number of one or two people every time to do these final completion, will go to a professional print shop to the people there the whole package, India, ah, ah quote board, cutting, ah, is said to do to spend a total of about two large posters. in our school in India was, of course, what the board had to buy their own. They feel very worth it, do it all very professional, and shiny. but I always felt that the last increase in the learning tasks such channel program, a bit next year anyway ... Lesson to be careful not to show models and their group. <> in Beijing last summer and bought a very good book, the Chinese language proficiency, but the more time that many of the contents of the book in fact I have a lot of help learning design. through different ways, design and writing are expressed in the communication. good design can tell a story, good writing people can not come out to see a picture of the painting. This book talked about a lot of very interesting and very critical concepts, such as that seen with different information based on inspiration, knowledge, and the accumulation of experience, metaphor and symbol contrast and contrast, how to observe life with the performance of wide-angle and multi-angle, the relationship between density and the actual situation - the needs of the theme and rhythm and so on. Although it is a book about writing books, but I think to do with the creation of any relevant reading will benefit the people. It makes me and realize what this world is too much sharing, almost anything can be linked and what is really grew more and more interesting! Looking back, until a few years ago, I was totally do not like to study. Job is the task, done well to throw in the back of the head, and all are designed to meet the test of knowledge, after finished everything can not remember. not sure when to start, my views on learning seems completely changed. I now feel that learning is like doing the game, solving a big, big fan. solution does not solve is not the key, the key is, as long as I learn, move forward, I had accumulated bit by bit piecemeal will gradually piece together their own, and I looked at and they will find it very interesting. and learn again does not mean attending a lecture, and life has been mixed into one of the. this change and my life experience in Japan about six months , and the way university education, and a lot of things, but also to design is very relevant and I learned. that is not up, but just a few semester design course must have affected me a lot, I began to learn to think, to find, to understand, to appreciate, to evaluate, to express. <> do the design, the others tend to only see the finished product, but the works are not generally able to complete the day, this center has many different process, most of them are not visible in the finished product. These process was very important because even the idea is gradually mature. <> a recent really big favor. This semester I took a total of three lessons, one Festival is a network design, one is the image of the design, there is a special section designed with the Tsinghua University Department of Design and cultural exchange activities, the theme is water awareness. image design course for us is an unprecedented attempt and challenges. the contents of the last lesson is to study the various types of corporate image, and then mimic a visual system. but this year there is a interesting situation, just a comprehensive Institute of our university needs a new image, but the teacher would like, then do the design of no better candidate for our undergraduate students in the Design it! students are excited for the times, because not only is equivalent to a real design work, and if successful, the results of our work together will be a in the school's letterhead, website, flyers, and memorabilia on the design image of the standard levy .... really, we do a lot of surveys and studies, collect all kinds of relevant information, and then carefully analyze them. not only an accurate understanding of the the need for a new image, but also to determine its representative and to represent the features. The first thing we do is invite the Head of General College, visit his new image of the expectations and requirements. We were asked the main issues including, the Comprehensive School What is it? with other colleges or other schools in the Comprehensive School What is the difference? If it is a person, what kind of people? its audience is who? so. Here the design cut out from the time , Head of the Department at that time to talk about college education in our approach to describe, because I find it very interesting and valuable. He said the Institute for Learning in our school is not teaching college. the so-called Teaching Academy is the teacher responsible for teaching existing knowledge , and in the Institute for Learning, students learn how to learn, is a positive environment for exploration. In this study college, many courses are based on research and testing, there is no fixed course, as new theories and knowledge continuously in was found. According to him, learning can be divided into two types, one is the basic knowledge, but one is the application of knowledge. our school most of the applications sub-colleges are learning colleges, is relatively more targeted learning such as the School of Medicine is to cure diseases, School of Architecture is to improve the building structure. and the consolidated College bear with a lot of the basic knowledge-based sub-colleges, such as Astronomy Institute, Academy of Fine Arts, Academy of Music. to know how the earth cut when operating in the universe We will not have any direct impact, make a variety of unique works of art will not change the world and people's living habits. But this desire for knowledge of basic human curiosity from our nature, and our Comprehensive School is to encourage this natural curiosity, and love of learning and expression. dean's last word I was impressed, he said: If you find that you know less graduated, and the desire for knowledge stronger, and that our efforts have not been in vain. <> there for a while I did not write notes, and recently is really busy and lazy. last Thursday that our class to the following state organizations, a large printing base (GAC ) study tour to two days. previously only heard the teacher say, this time you really saw to the entire printing process. Although in some places is not very good, but a long trip or a lot of knowledge. In addition to design, as well as so much so complex production process, think very interesting. We also visited the Chinese side of the courtyard, and a design studio (ziba design). from our logo design process for schools to visit these places professional, think that we closer to the real world. Though this is good, I still feel some are not used to. another year or so looking for work on student life, alas. <> You are freed by your limitations - but because of limited to be released. This sentence is the first time design course on a job title when the teacher found out too widely, resulting in most of the students said when I do not know what to do. then often hear from time to time, more and more that makes sense, and design practice by the experience. If you give yourself a more specific scope, general in which deeper and deeper, get unexpected results. Otherwise, the end will find that he was just playing circle, all the problems only shallow just touch the surface, nothing. Take our job now is to the theme of water. If you do not in-depth study of specific problems of water surface of understanding to start just by words, but also that the resulting water areas. Some people on the water and the relationship between the human spirit to do a lot of research and found that water is the most vulnerable elements in the dream, one of inspiration. Some people are interested in imbalance in the distribution of water. Some people interested in the politicization of the water. Some people study the relationship between water and air. Some of the water caused by the singular visual image. Some people collect a lot of interesting water data, such as how much water a tomato species, paper and how much. I am more concerned about the use of water and found that most of our water is all because of a lack of system loss and waste. With the theme, with evidence, of course, will have a content. targeted , it will play more freely, will not be too many options and stumble. In addition, the specific point of departure does not mean the narrow concept, but often more likely to exhibit major theme. Now the class has a lot of interesting work, and They are all out of thin air can not think of. <> a summer past, and reopened. this summer in Beijing, had a very full. a school activity, your own working practices, to a wide variety of exhibitions, contact with many people and things, and he is like a lot, some ideas are more determined, some ideas have changed.'m glad a lot of experience did not wait until after graduation to try, I used to only dream or do not want to do too much idealized , is now recognized that a lot of practical problems, the mind is still relatively chaotic. That leaves about a year of student life, this time I will make good think about. Shihai some back to school just not used to, but the beginning of the class, immediately to reestablish the kind of atmosphere. really, learning is a very powerful thing. just like the last Head of the Department said that, like the more I learn the more I learn enough and want to learn more and more like know more and more. be able to enjoy learning is a very tired but also very interesting thing. <> We designed several systems in addition to the main teacher, is also invited for special needs teachers to lecture invited (guest lecturer ), in general, half and half. guest teachers often have a very successful design studio, so they can not only provide the most in some areas of professional knowledge, we believe the most valuable is that you can hear a lot from them views about the outside world. This semester is designed to teach a book ten years ago graduated from our school special teacher. He was very interesting, can not wait all trying to tell us his experience. had practice through the design of this summer I once the design is very disappointing, but his attitude and passion for design at once infected me. ah. What can not be too absolute. <> Looking back over the notes, feel the understanding of design and art are too simple . Although I am not much of art say, the design is certainly more understandable than in the past, but said not too clear. Design is not a word general. After years of evolution and development, today's There are many levels and types of design. but I like the most simple design and it is different from the real design. design is really the last word too much abuse, it seems like anything can be called a design, especially the development of computer (and abused) to get people to filter through the image, fashionable colors, patterns as well as the design standard layout, this is a very annoying phenomenon. designed to communicate a certain purposes of communication and do, use all the should have a practical element based on good and sufficient reason, there is not designed to tell you, a poster, it clearly tells you to its contents, if it is an image, it is to truly convey its characteristics. general professional print, packaging and so be counted on the design, but also just stay in the design, especially the level of commercial design. because although they are basically oriented to convey information, but to enriched, more or less use some tricks, but the real trick is to design the most taboo things. really should be designed to Push the ingredients to convey to the highest, and impressed with the clever way to understand the performance of it. <> Speaking of design, most people will immediately tend to talk about ideas. seems to do the design in addition to the pursuit of innovation to have nothing of the like. creative indeed very important because it can convey a large role to play. But I think many people have overlooked a more important factor in good faith. for creative and innovative things are empty, remain near. With sincerity, Creative will be strong. <> how to think outside the box, break the stereotypes it (think out of the box)? teacher cited an example. in a room, a desk, a cup on the table, there to see the cup up like water poison. A few minutes later, there will be a person into this room, he would drink that glass of water. The people do not understand English, do not know the international sign. a designer is given a pencil and a piece of paper to him in a short period of time a way to stop that person to drink water, conditions are not allowed to clink child or that person. If you are the designer, how would you do? on paper painting a drink villain, and then draw a big X in the above? Or draw a skeleton, and then draw an arrow pointing to the cup? fact way more than these, if you put a pencil Baiduan, thrown into a cup, not a natural man does not go drink? Or, you can come in to the other man spit cup, and even drive a pee! No one said no, ah, all within the conditions and the effect of ensuring good! this trick question is that what little But how? helpful? <> Yesterday, the Swiss architect Jean-Benoit Levy came to our school made a speech on the poster, very interesting. Europeans still have European features, very expressive, I hope to absorb some of his style. because our class is small, the concept of Calvary and relatively close to the teacher, the results slowly we have a lot of similarities to the work, so not very good, still have some of the broader view. Recall that the first study design, I bent the classes, do homework, always feel squeeze time to open book, to see the exhibition, or lecture or something. I think many students are likely to commit this mistake all the time always thought spent doing your homework, then surely it will work well. I really do not. go to an event you probably will not have any significant impact, but to ten, twenty, fifty, each time you listen to will be seen to be accumulated unconsciously. not in the past can not be too blind exhibitions and lectures. Do not die demands on themselves each activity must go, do not expect too much of these activities for their help. because everyone different , each person will not be affected the same way. As for the notes, I feel that unless a special bar to hear the words do not want to forget to write down, other times better not to take notes, listen free to relax enough. <> it is almost the last semester, the plan is to do the water was I, I started to become more likely to think of. our system is difficult to test, to bet into six months, after two selection. was I into the system to Everyone is mad, because most people do not understand the design, teachers naturally become immortal. into the system, we do not consciously retained the strong reliance on the teacher, the teacher does not speak, do not know what to do. the water plan is a very special event, because of an unprecedented, highly experimental, walk to everything, what operations are gradually formed to discuss with each other, and usually requires a very specific course quite different. of which there are many problems, because in addition to homework, we also come to work, we are all very difficult to unity, headache was wonderful, but also played a lot of us. Take my own case, I find I am even more assertive. I started to feel that the teacher is not necessarily always right, at least I do not always agree him. This is not to say that I do not listen to him, and I'm still listening all his comments, and then have a choice of lessons . I began to realize that sometimes we are not the same as the starting point, attention and thinking will be different. I am increasingly hope to use their own ways to express himself, I think this is also a teacher want to go in the direction of our efforts . there is one thing a great impact on me that team. the last exam period of the Department, when a lot of pressure, every job I am the first and only thought is, I have to do a special interest bars than anyone else work, and then thought ah ah want to always think of to see the students have a very unique idea how I did not expect to hate myself. As the water plan, the first real contact with our cooperation. force was formed, Initially the idea was not required, but each person on the subject simply to find helpful information. we have different channels, different interests, the wealth of information collected on our research and discussion is very helpful. It made me suddenly realize that, how can do the design is to override other people's work to do it? focus is participating in, contribute, communicate ah. my job is when all of a sudden the attitude changed. At that time I also took another LESSONS, communication planning, the theme of the next building. I did not immediately go to the so-called answers to the most short-tailed bird, but a careful analysis of the data and their own, hoping to really say something on this subject, while we explore the rich range of topics. strange , I think the later, but the idea came much easier. <> Tomorrow I'm going to move out lived it! In fact, this decision is also quite suddenly. Although most people in the United States will leave home on the university, I never thought about it, because in the past from the school close to home, in lives that is convenient and practical. But this summer we moved the family to a place far away from the city, according to the words of the students in the country. here, relying on Hill , the environment and the air is very good, but I found a school, far away ----- ----- out here too! change every day and driving cars is not the answer, I also took into account the first time to move out. pretty fun looking for an apartment, check magazines, phone calls, to visit. the school near a large residential houses are rented by one, and I've never been to a movie to see, and the like. I'm looking for that room very good, very cheap, broken broken, semi-basement, just some old furniture left inside is really appropriate. Another reason to move out of my internship and then find a job, the next week begins. in a design studio, mainly doing anything, finishing materials, some homework to do occasionally touch some of the actual design. We work with students because it sounds almost like not love to go, in fact, I would be more like this not completely do the design, because the schools do have enough, where I'd intended to do the Lingqibasui no brainer, but look at the U.S. design studio environment and operating mode, when the opportunity arises to increase earlier experience points is still good. wages are not high, but what's no problem to pay the rent, so just cancel each other out. ah, immediately I will totally busy, and give it a try! <> so a strange phenomenon, do the design and engage in the arts often antagonistic, despise each other. do the design work in the arts that never use the brain, the whim to play all day Sui pigments, in the arts that have never designed to do feelings, as the robots front of a computer all day. In fact, this is too little understanding of each other caused. I think that art and design are complementary to each other very much can be learned, one drill will miss a lot of the words . In addition, although there are many art and design is fundamentally different, but in many cases they are not so different. <> a matter of fact, not just art, many different fields of knowledge will increase understanding of the design. I am glad on a comprehensive university of their choice, not a small art college. Up to now, I took other courses, including psychology, linguistics, media, astronomy, computer programs and so on. Each lesson is very interesting, and all I studied design and the number of indirect links and help, as mentioned in the sense of psychological phenomena, linguistics Azeri way of acceptance of different languages into the design department ... now after the opportunity to take other courses of less, day is designed to be easily surrounded, I have to remind ourselves that not all design. Speaking of which, think of the last chairman of VSA design company to design a speech to our students mentioned proposal. He said, do not look through a class to design books, go hiking, go fishing, do you like to do things go. Indeed, the design should be and life has always been closely linked, if not love life, enjoy life, appreciate life, then, design work how could there be in life? Therefore, understanding of other design is important, but not the most important. more to observe the world, experience life, rich in their own words, the design will naturally deepen the understanding. <> I think the design of this Sometimes things like speaking, or very talented, especially as I learn it to some difficulty, and some people much more relaxed. even so the effort is fruitful, because the design is not just a product of the process it also important. Some people asked me how to improve their design level. I can think of is to look at, listen more, think. <> a contradiction. I think the design and I think a lot of people different. Although I often try to explain the design, but in fact I often feel vague. design real trouble, a good variety of points, in the classroom, work, ideal, real, personal, public, commercial Of course, good design should be well balanced many factors, but not so simple. ... Today we went to the

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