Distribution channel of mobile Internet applications become

 This topic is at noon yesterday and a very senior people in the industry talk at lunch together.
For the mobile Internet era, the application of the Chinese market distribution, I think it is worthy of further thought and study.
In the United States, distribution channels is the largest application App Store, there are about to break out of the Android Market.
In China, the largest application of distribution channels is a forum, for example, Feng Wei for iPhone users network, network for Android users Andrews and so on. However, the market will change.
In fact, this change has been brewing for a long time.
I learned here today will be the information and some insights to share with you a simple click.
1, China Mobile Mobile Market done half a year, and now what state do?
I know the situation is two words: not good.
regardless of the number from the application or the terms of downloads, MM not working well. < br> and a chat with friends when the operator, the caller said, MM is not the core reason for the success achieved great desire to control the mobile too.
remember MM released, I wrote a series of blog, to elaborate MM's understanding and awareness of the success I know MM is the largest national forum for the resistance. There are too many domestic applications, free crack forum, in these forums, you can download the free application, why should we pay for the MM on it? the same principle to answer Tianyi space.
If you are interested you can click to read my previous articles on MM:
Mo Mobile Market and the App Store to compare
Mobile Market will have a gray chain
Mobile Market chain in the most valuable part of
Mobile Market's biggest financial backers?
2, the application of the nation's largest distributors is 91.
91 through 91 for the cracked version of mobile assistant Brush after iPhone and Android smartphones crack applications installed. At present, the overwhelming majority of iPhone users and Android mobile phone users are 91 assistant and Atradius network users.
not polite to say, 91 Assistant monopoly on domestic phone smartphone application distribution.
3, is the rise of new forces
frankly speaking, the rise of the forces depends on whether the changing market environment.
I separately introduced one by one.
3.1, after the domestic mobile phone sales channels is completely dominated by retailers.
Imagine if retailers to buy the phone when the user application will be distributed, it would be terrible thing ah!
This is a very noteworthy forces.
3.2, since last year, or from the year before last, the beginning and terminal operators to work closely, through the provision of subsidies in the form of calls to direct mobile phone.
If Thereafter, Terminal operators have adopted all the key models bundled with the operator model, this channel will not change?
this time, the terminal operators to become the core of distributed applications.
In fact, the terminal distribution business has been applied the core.
(provided that the depth of cooperation in mobile phone can only be sold in the operating room, otherwise, will become a retail distribution channels)
3.3, in fact, you need to focus on a non-mainstream market, and that is the gray market.
parallel importers are many and messy, but domestic sales of the parallel phone in great rate of annual increase, especially in the field of smart phones.
channels if the parallel importers who can integrate this distribution channel will merit close attention.
said so much, in fact I would say one thing: the era of mobile Internet applications will be distributed channel operators, terminal operators shift to retailers, I believe that this change will soon occur.