Monday, December 20, 2010

Three self-marketing Experience

 Three self-promotion sales experience Dusheng Xiang is undoubtedly the highest level of self-promotion, because people there are barriers between the natural way, and it means do not believe in, whether you sell a product or a service,UGGs, people first meet the specific sales staff (account manager), in most cases, people are always by the Seller to understand the product or service. eventually able to sell yourself, is that customers can not accept the product or service the key. How in the shortest period of time to self-promotion out some of my personal experience, summed up the three methods for your reference: first, to meet the countdown to promote law we need to understand, why should we in the shortest possible time, to promote self- ? between people naturally do not believe that, in order to tear down this blocked everywhere and at all times ; man knows, time will tell, and more powerful, the quality of opponents is increasing, the volatility of commercial warfare, opportunities fleeting. in China from a planned economy to a full market economy, various elements need to pursue to maximize resources, human no other resources, is unprecedented pressure on each person, each person's heart would like to have around a group of outstanding people as friends, for their success lay a solid foundation. As the complexity of society, most adults in their lives may be more or less in the existence of the lessons of being cheated, so that in a short time to convince customers to bring trouble, time factor not let people easily in a very short period of time to believe a person, which is a contradiction . so we need to sell themselves when a number of means and methods used in the shortest period of time to convince customers and win the trust of customers. things, the time to meet with clients, you tell a good product directly to your customer, and my heart believes: a very short period of time may be difficult to understand the value of your product, but you can in a very short period of time so that customers feel that you are a worthy person, when you have such high self-confidence, you will be able to touch you clients, customers think: purposes. A good beginning is half the battle, this time to meet you in the future may be a direct result of a deal. we may have such experience, our primary students, secondary students, university students, after many years later, even life is not likely to meet again, and we can all meet each person counting down one of the best, even if your loved ones the chance to meet friends is also one of the (also one of our lives!), then For our customers, suppliers or customers to see the salesperson can be said, first of all we'll do understand why they want to see us? What is the motivation to meet them? they want this meeting to see what , what, feel? I have any particular? I can in the shortest period of time to convince customers it? we have a chance to see you later this client it? convince you not to think if this is unsuccessful, the customer will be given our opportunities. the general customers may give you another chance, if you can not convince the customers, then you might see in this life so one side. It was an event ah how short. We must be fully prepared to think convince your customers, try to meet with the customer's short period of time to overthrow his heart on the wall do not trust you, it is necessary to meet the brief as a performance show on stage seems like an actor , in the shortest possible time to allow customers to fully understand you are the good or bad, so a good salesman must pay attention to this opportunity to meet. We want customers to feel that your product is good, to let customers think you are the person of great value, great idea, very good, the most important is to make him think you're confident, even if he does not want you being a product or service, he was willing to continue to maintain contact with you. Each of us has its own merits, we must attack in a short time to show what self- , this seems very likely that you inadvertently affect just the marketing of active clients within the heart of this one with strings. human communication is the key to be able to toggle hidden inside each of the Okanagan string, and each one's heart Flanagan deep chord is not the same, and it is not easy to get, for each of us must make a chord struck another pianist Flanagan heart! We want to make the sale as art, like to pursue a song by a short text and melodies touched a lot of people within minutes, we have to do a good singer in a very short period of time so that customers moving. This string may be caused: for example, you just have the same hobbies (such as are fond of playing basketball), such as your just a fellow like you happened to be alumni (college or high school) and so on. How can I do as soon as possible to observe and find the real needs of customers? In the moment to see the customer , the need to observe his manner, dress from the customer can see the person's character, from the customer's speech rate can feel the speed in his work style. met the appropriate topics are: weather, traffic, hobby , place of origin, children, a seemingly casual praise of the right customers, can immediately narrow the distance between you and your customers can immediately know the customer's hobbies, such as calligraphy and painting in the reception room, to reflect the customer's taste, the desk's display to reflect the customer attitude and hobbies, such as the desk he just has a tennis photos, shows customers are more like play tennis or watch tennis on the desk in the middle of the kids photos, description of clients like children (and probably is the customer's own children), a novel from the customer's clothing reflects his hair a happy mood, and so on. These are the topic of you and your customers quickly opened the Round Table, but also to see you again in the future This paved the way for our customers very well planted. this regard, I have a success story: I talked to a bank training center director of a good relationship, but with the specific relationship between the general manager of managers business. As Director, regardless of the specific business, so when I They want to do business, when you want to insert in, too late, later learned that this order is basically the manager promised to give another a supplier, I definitely feel that the order is others out. So I travel to visit the client request immediately. When we travel to visit the customer's time, the manager was in the perfunctory us when we are faced with the Director, we made a few wonderful presentation, the Director of a pleasure to put this order us. But the manager was angry because he felt . travel time is limited, very limited time to meet, I was the only idea is: you must meet in this business for a brief lifting of his misunderstanding of our company, understand our company's practice of friendship and cooperation with us, or there is no opportunity for future cooperation in the large. that meeting, I asked about his hobbies, he did not tell me, but saw him from his office, Deputy tennis racket, and I know he likes to play tennis, topics from the beginning, I said I was interested in tennis, and I still have an international tennis star Martina Hingis in the handwritten signature shirt. I tried to play around him, he said, played the first dawn, too tired, the day did not want to hit. I convinced my general manager and then crawl back here one day, if you can not let customers become our good friends, but also special plane over the future, not only a waste of money, but also delay the business. So I convinced him , the tennis court other customers, evening, we invited him to a tennis court, do a bit-depth exchanges, he also fun. so I found in the shortest possible time the customer's hobby, and through him with us in this hobby With in-depth networking opportunities. Before I left, he invited us to dinner, we became very good friends, so for future cooperation has laid a good foundation. In short, we need to do a full understanding before meeting and planning, the meeting is necessary to fully display their strengths and found that customers love, through love this bridge, so that you become your customers as soon as possible friends. to the time when you meet customers this meeting all of your products and their advantages are displayed as much as possible to customers on the phone and text communications are to dispel the doubts out there, not to turn to meet with your clients as a trivial matter We must meet the same as dating blind date to be taken seriously. In general, the customers I met at the first evaluation, after all: Mr. Du is very interesting, very personal, very impressed, which for the next two further in-depth talks laid a good foundation. It is because you may think, so customers may see this time, the first time are likely to be the last time, so cherish this special meeting, in time to meet I always keep a stars excited state of mind, let yourself into the best condition, every girl seems to have to see like the beloved, you are eager to understand each other, there is an urge to talk, within the heart to tell customers: , good people, I hope shortly to be your friend! I have good products and service and hope to share my happiness with you, I hope we succeed together! , but this feels to the customer in general is very good. with this kind of countdown to the idea of meeting, meet in the future has been limited had the opportunity to cherish, so that the customer is always the feeling fresh, so that customers can not only affect the emotions, but also allows their sense of achievement, because customers can be harvested each meeting, you can feel the fun lies. Second, the black box theory to graduate from college now has 13 years, I have been in sales , age is not small, so fast, years of sales, why do you treat customers, or warm, you're not tired it? the beginning, you can only see their appearance, their hearts do not see this as a black box, like, no windows, only the outline of a shape. But you know, if it is to know the equipment inside the black box What is something that can be measured in some way, for example, with some special light to light, maybe it will happen and wonderful change; close to it, maybe you can smell the smell inside the object; hand gently knock it, may be issued muffled sound; move up and shook it, it may be something inside rolling; may have penetrated the material inside to outside, and take samples of the black box that looks to do to do chemical testing; and so on. Through these answer. treat our customers and strange friends, you can take a similar approach. In our contacts with customers before, our hearts are filled with questions: (1) He needs this product? (2) how he would think that this product ? (3) he considers the right price for our products Why? (4) He referred to the competitors how we do? (5) He kindly What? (6) He can help me? (7) What he has closed the right ? at what his position in decision-making? (8) he can order from? (9) He is a good customer it? (10) He is my the man? (12) how he evaluated our company image? (13) of his personal hobby? (14) to purchase this product, they go to those companies need to process? (15) Who will pay? (16) who to contract the word? (17) they have the budget to purchase it? (18) when they are ready to purchase? (19) What is his personal difficulties, I can help him? (20), his personal largest purchase this product What is the motivation? (21) He is good friends can become the kind of customer it? (22) of his personal background? (23), his educational background? (24) of his family background? (25) What is the experience of his life? (26) it believes in the life philosophy? (27) their company's background? (28) How much should I spend the time and energy to do this client? (29) My company will support the development of this client it? and so on. All of these questions for us, like the treasure hidden in the black box, we must use existing resources to companies and individuals to take various approaches to tap into it as much as possible out. The information on our self-promotion and marketing of our products are very important. I always take these question marks, the beginning of my sales, it seems like doing the math, and sometimes seem very complex problem, Finally, the answer could be so simple, and feel the kind of math problems solved pain pleasure. The client may end up buying not only your products, but also as a good friend in your life, and good partners. This is not fun to do work in general can get. Everyone has the advantages of each customer naturally has its advantages, customers not only bring you the happiness, more important is that you can enjoy the benefits of customers, learn from others experience success, understanding the mistakes of others, learn from each other, so as to stimulate one another to continue to work hard, continue to progress. This is the biggest sales gives me pleasure. Every customer is like a mountain peak, we want to climb right into every mountain, Finally, the Himalayas to reach the top of our hearts! After fierce competition, eventually won the customer's order, which not only gain performance for the company, more importantly, each customer can bring me a different fun, treat each customer successful mining , as to treat their children like, then there is a sense of accomplishment, have gratitude to customers, the customer will return to the truth, let us feel the world is so beautiful. We tap the customer may be from a ; telephone start, the other who answered the phone? sex? approximate age? What position? tone how? attitude? is talkative? good or bad?, etc., which can be obtained from a part of the answer phone. With these information, you can generally have a plain customer awareness. After fighting to a client meeting, we can call in to our previous summary of his judgments, subject always start here. Once, I passed the check station personnel met the Director of a newspaper, but the other's voice was very young when we met, to this speaking, we are particularly happy because she did because the voices are young, and often absurd. In fact, She has 40 years of age, while the phone appears as if 22-year-old like. Although age wrong, but the other kind of serious work on the phone or in the manner which is verified to meet. In met with clients, we can venue the layout of conversation and the customer's clothing and walking posture, basically you can determine the type of man. can be seen from the clothing the person's taste, this can be seen greeting the individual's character and status of the person from a person's hair can be seen whether this fashion? Do you like new things? can be seen from the eyes is not confident? greeting after the formal talks. from the customer's attitude and questioning of our way, we can see customers are not very understanding of our products, is not interested in listening to our exposition, is not mentioned in the price? mentioned under what circumstances the price? is not very explicit reference to the competitors? the competitors have before us had done the work? How deep do the degree? customers are not particularly agree to comply with the time? is not intended to extend the meeting time or ahead of an abrupt end? there the next time the opportunity to meet it? topic of the next meeting time is agreed upon What? These are what we need in the talks proved the Bank's Training Officer is a suburb of Beijing meeting, the Director for the first time I called, simply introduce myself a bit, he said the talks did not have time, but I can always use the meeting that the gap even with 10 minutes to see a face, right? He asked me: Put down the phone, I thought for a while, found myself a good stupid, he dignified the training director of a bank, how could his friends said, he saw a stranger is a person without a car? I am really confused. I went on call telephone, said he did not live or die time, phone, the day his stay in Beijing the last day of work. the phone rang a few minutes, he answered the phone, he angrily replied: intention, I hope he can arrange time to meet the day side, he said no time, he finished, hung up. to the company to work, I discuss with my general manager a bit in the afternoon, and I give him general manager call, sorry, look forward to seeing side. He finally agreed, at 5:30 pm to meet the hotel where he stayed. But in fact, we have been waiting to see him until 6:00. In the time waiting for his arrival, we guess he was not a potbellied ruddy man? But after meeting, only to find he was head is not high, very confident, very powerful type of the kind of person. had arranged to meet for half an hour, the results over an hour until the end, his friends, the delay of appointment time, he also asked us to go to their training headquarters as soon as possible to do a formal presentation. this strange experience so that we later became good friends, the business took the right track. We have been curious about the director, why did he then have to face? Why send so angry? he easy to work with it? he was interested in our products it? What he skilled? he have any hobbies? He has how? and so on. With these questions to see him, meet with, we found that the Director was very kind, very willing to be a good product, the original or the Beijing ah. We have in mind all the questions had vanished, and I always managers are particularly pleased that night. These to me, just a good product knowledge through a good customer, I solved a complicated formula, he made me the black box in the shortest period of time know there content. this is unique pleasure. Third, drilling resumed Theory in the beginning of the college entrance examination, there is a plug-year college entrance essay writing. cartoon of a man always in constant digging wells, for a lot of wells , but have not hit the water for each well, and then sigh, . I would like to quote the example of my theory, to treat customers, we like people who are drilling wells, we need to find where there may be water (target customers), find some water after, they begin to dig, every port are digging wells, until there is water that can hit a well so far; out if I can not hit the water, then certainly you can not find someone else, because this place under the conditions of the existing resources do not hit the water, the fact that white , that is, everything for the first concept, everything must be done carefully, and never let any one valuable customers, with competitors to advance scientific. Sometimes I feel like the movie Forrest Gump-like, has continued to run forward until they can fly up to their abilities and potential to the limit, the exchange with the customers to be happy, dig the intrinsic nature of customer needs, beat competition competitors, customers and themselves have a strong loyalty. In a distance education program to do a bank when customers encounter a Under the existing conditions at the time, only four individuals from their start. unfortunately is just in time to meet on Friday evening, I turn to these four individuals were cell phones, hoping to communicate about the weekend to PR, but the first three individuals are difficult to start in Beijing, weekend breaks, after all, is not easy. In the time I was about to be discouraged, and finally to a crew from the field to call, and he particularly busy night, can not take the time to , and next morning he will fly back (this well is difficult please!), I had to stick to send him to the airport, he finally agreed, and said they can only chat for 20 minutes to meet with me. The first two days early in the morning, I hit the car to his residence, but the driver did not know he was building the concrete live in, seeing an appointment time is coming, no way, to call him, he was very angry: to you have to come, but also allow me to pick you up blocks, this is not give me any trouble it! I immediately called my general manager to let him come up the three of us chatted, then, we send him to the airport. that even after two weeks he came to Beijing to move on to the next appointment . until his second to Beijing, he has been particularly busy, we had to look at him, but he does not know when you are free, so we in the hotel lobby where he lived from ten at night has been dry And in our dig, we seem to see the sweet spring water is bubbling flow from the bottom of our hearts! by these two in-depth negotiations, letter of intent the two sides much, and finally made a sum of order. Maybe people to think that this order is a little bit by chance, happened to be alumni because he took care of me, I have a better final result. However, everyone knows, if I had to get four teams interested in everyone's cell phone, followed by call to each person, how can the weekend to find a client to communicate? If not that day did not wait until 0:00 at night, how could touch him? which is most people can do it? This is not deep We go after the company considered, this customer would have keep up with a Shanghai company to do that, I depth , the customer must be ours. We in the promotion of self, when we need more self-confidence and our perseverance. In my life experience, up to now, we can say, I can not count The successful development of customers has also been well proven. I used to do Olympic bid website, before this matter was not done a lot of people think that ; the spirit, I got to the Olympics and China's top sports experts, writing a business plan, the final run up to the site, the interpreted as allow customers to move, so that customers become our wealth do the best, then why do not we do it?! with in-depth to be able to get what we really want success and happiness!

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